Gc, formerly known as the Guess Collection, is a Swiss-made watch brand. Gc Boutique will open its first store in Morocco, in the new commercial center, Morocco Mall.

The largest store in the world, and the first store in Africa, Gc Boutique offers a wide range of Swiss-made watches (made from sapphire, ceramics, leather, precious stones, etc.) at reasonable prices, and with unique designs exclusively for Gc Boutique.

Gc Boutique is an atmosphere of luxury that reflects the Gc brand (attention to detail, luxurious material, etc.).

Gc is positioned as Smart Luxury and targets all ambitious people proud of their (professional and personal) successes, talented and creative people who aspire to achieve their dreams but are in constant pursuit of new challenges.

In summary, it targets confident, ambitious, active and passionate people.

Gc combines luxury (Swiss-made luxurious material) and a modern European design.